**Lesson Plan: Marketing - Promotion II**
**Grade Level:** Senior Secondary 1
**Subject:** Marketing
**Duration:** 1 hour
**Topic:** Promotion II
**Objectives:**
1. Understand the role of promotion in the marketing mix.
2. Identify and explain different types of promotion strategies.
3. Analyze the effectiveness of various promotional tools.
4. Develop a simple promotional plan for a hypothetical product or service.
**Materials Needed:**
1. Whiteboard and markers
2. Projector and laptop
3. Internet access for video clips (optional)
4. Handouts with key concepts and activities
5. Posters or chart paper and markers for group work
**Lesson Structure:**
1. **Introduction (10 minutes):**
- Greet students and briefly review what was covered in Promotion I.
- Introduce the topic of Promotion II by explaining that today’s lesson will dive deeper into different promotional strategies and tools.
- Write the objectives on the whiteboard.
2. **Direct Instruction (15 minutes):**
- Present a quick review of the 4Ps of marketing, with a focus on Promotion.
- Introduce and explain the different types of promotion strategies: advertising, sales promotion, public relations, personal selling, and direct marketing.
- Use examples from real-life companies to illustrate each type of promotion.
3. **Video Clip (optional, 5 minutes):**
- Show a short video clip that demonstrates creative promotions (e.g., memorable TV commercials, viral marketing campaigns, or successful sales promotions).
- Discuss the video's content briefly and its impact on the audience.
4. **Class Activity: Group Work (20 minutes):**
- Divide students into small groups of 4-5.
- Assign each group the task of developing a simple promotional plan for a hypothetical product or service (e.g., a new smartphone, a local coffee shop, or an online tutoring service).
- Provide each group with a poster or chart paper and markers. Ask them to include at least three different types of promotional strategies in their plan.
- Encourage creativity and teamwork.
5. **Group Presentations (10 minutes):**
- Have each group present their promotional plan to the class, explaining their choice of promotional strategies and tools.
- Allow time for questions and positive feedback from peers.
6. **Conclusion (5 minutes):**
- Recap the day’s lesson, highlighting the key points about different promotion strategies.
- Ask students to share one new thing they learned about promotion.
- Assign a homework task: Write a one-page essay on a promotional campaign they find interesting, explaining why it is effective.
7. **Assessment:**
- Evaluate the group presentations based on creativity, understanding of promotion strategies, and teamwork.
- Collect and assess the homework essays for understanding and application of promotional concepts.
**Extensions:**
- Plan a field trip to a local business or invite a guest speaker from the marketing industry to talk about real-world promotion strategies.
- Encourage students to follow current marketing trends and bring examples to class for discussion.
**Homework:**
Write a one-page essay on a promotional campaign you find interesting. Explain why you think the campaign is effective and what types of promotional strategies were used.
This structured lesson plan ensures that Senior Secondary 1 students gain a thorough understanding of various promotional strategies and their applications in the marketing world.